There is too often a disconnect between the published
corporate Values, Mission, Vision, etc. and the everyday experience of your people. How many can even
remember the 'Values', let alone be an ambassador for them?
Ask each member of your team, or the Board:"So what are the core Values of our business
again?" and see what kind of response you get! And even if
theycan be
recited, how much passion is there and are they really being lived? The problem is that these
Values and so on are often developed too intellectually and analytically, and not enough emotionally and
from the heart. This is why, at worst, they tend to get displayed on the wall and then
forgotten.
Customer Empathy quite literally forces the issue to
become 'alive'.
Why?
Because it forces us all tofeel.
And to assess just how good it feels.
And this can't be faked!
So, embracing Customer Empathy will, quite likely,
encourage you to re-look at the core drivers of your business, and in a balanced way.
You may like to take a look at this example of far we can
shift our perspective, vision and possibilities...
Note this is a Preview - not to be used for training or development purposes
-get the DVD!:
In Celebrate What's Right With The World,
Dewitt Jones asks: Do we choose to see possibilities? Do we really believe they're there? He assures us
that there is always more than one right answer. Celebrating what's right with the world helps us
recognize the possibilities and find solutions for many of the challenges before us. This
inspirational, best-selling training program utilizes stunning photography and powerful dialogue to
help viewers approach their lives with celebration, confidence, and grace"
fromDewitt Jones Website Purchase/Hire:
DVD from StarThrower.com
What's
the quickest, most powerful and
cost-effective way to
WIN Customer Loyalty
? ...capturing
thehearts, as well as the minds, of
your
customers!
"As a result of the economic
slowdown,business
leaders are focusing on the centralrole of
customer service to simultaneously lower
costs and build customer
loyalty. The loss of a
profitable customer, or a potentially
profitable customer, isexpensive and
preventable." 29th April 2009 Michael Maoz, VP Gartner
Inc.PRNewswire
'Customer
Fatigue' is
getting worse - we customers just won't stand
for it when it's wrong, and just
because it's 'right' doesn't mean we're going
to stay either!
...you must know by now
that Customer
Satisfaction is
NO LONGER enough... Customers have to love doing
business with
you!
"The
truth of a thing is in the feel of it, not
the think of it" Stanley
Kubrick